Bridging Authors to Audiences - Hiring a Book Publicist
Are you an author seeking to gain more book publicity for your published or soon-to-be-published book?
Gemini Publicity is a bespoke book promotion & book publicity agency that gets your conversation started with a virtual book tour targeting top-tier TV, Radio, Podcast, and Social Media Journalists, Hosts, and Influencers worldwide.
Our mission: To promote you as an expert in your field and to connect you to as many potential readers as possible.
Let Gemini help you find, meet, and talk to your audiences!
“Peter is a consummate pro and a tremendous resource. I've enjoyed working with Peter for years, and he has always provided top-shelf authors for my show. Some of my most memorable and meaningful conversations are a direct result of Peter's ability to deliver terrific guests. He's consistent and incredibly reliable.”
Ed Kalegi, Host - "The Weekend with Ed Kalegi"
“Peter has booked two of my media tours, and in both cases, they delivered tremendous value. I could see book sales leap up when I did the interviews and in the days afterward.”
- Ray Padgett, Author - Pledging My Time: Conversations with Bob Dylan Band Members, Cover Me
“I met Peter when he worked with me on a media tour for Ken Follett. Since then, he's worked on dozens of my media campaigns. His results and attention to detail were par none, and his author care was superb. I continue to hire him whenever I can for book tours!”
Christine Ball, SVP, Publisher, Dutton and Berkley
“I was so impressed with how many interviews Peter set up for my virtual book tour. I also appreciated how he stays with you throughout the day, coordinating behind the scenes. Peter has become my go-to PR & media expert whenever I have a new book release!”
Natasha Daniels, Author of Anxious Toddlers and Crushing OCD
“I’ve been working with Peter for well over a decade on media tours. Whatever the genre, he books the best shows that match my authors—and offers high-touch media training to boot. I love working with him and I highly recommend him!”
—Rebecca Carlisle, VP, Marketing & Publicity, Hachette Book Group
Book Publicity Pricing
Single Media Tour Blast
$3,400 - $4,200
- Assist in writing a media alert and creating talking points from existing press materials
- Pitch a pre-determined mix of media outlets
- Book 8-10 interviews on one or two days
- Provide periodic updates on bookings
- Media coaching
- Produce and coordinate the day of interviews
Double Media Tour Blast
$5,600 - $6,200
- Assist in writing a media alert creation and talking points
- Pitch a pre-determined mix of media outlets
- Book 15-17 interviews over one, two, or three days
- Provide periodic updates on bookings
- Media coaching
- Produce and coordinate the day of interviews
- Provide clips of the interviews (if available)
Extended Media Tour
$9,600 - $10,200
- Discuss and create intial press materials
- Write a media alert
- Create talking points to be used by the media outlets
- Pitch a pre-determined mix of media
- Book 25-27 interviews over a two-month period
- Provide periodic updates on bookings
- Media coaching
- Produce and coordinate the day of interviews
- Provide clips of the interviews (if available)
Please ask about additional services offered, customized package options, as well as opportunities with Public Service Announcements (PSAs) in the Non-Profit Sector.
Let us introduce you to the
Media as Your Book Publicist!
FAQs
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Virtual book media tours have evolved in the book publicity world. Previously, authors would contract separate media tours - including a TV or Satellite Media Tour, a Radio Media Tour, a Print Media Tour, and/or a Podcast Media Tour. Today, we’ve taken a novel approach and combined all of these elements into one to create a Virtual Media Tour where you can collect the best audiences from a variety of media platforms all at once. Moreover, since most interviews take place by phone or over platforms such as Zoom or Skype, authors can conduct the interviews from their home or office.
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After a discovery call, we work with you to identify the ideal marketing mix for your book. If we’re looking for niche audiences - we might advocate for more podcasts that cover your topic? Other books might be more visual and better suited for a television audience. We work with you to develop the most effective bridge to your audience.
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It will take about 6 to 8 weeks from the time you contact us to your first interviews, giving us ample time to create a media plan, develop appropriate press materials, and reach out to the media. But, if necessary, we are also able to work on a much tighter schedule. We offer a set-it-and-forget-it approach. Gemini does all the outreach for you and will keep you posted about any updates as the pitching process proceeds.
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Our experience in the newsroom gives us unique insight into what producers, bookers, and hosts are looking for in their guests. Since we can hone in on the best angles to catch their attention, we’ve placed our authors on Nationally Syndicated and Local News shows on all the TV networks, National and Local NPR outlets, and top-market radio programs, as well as Podcasts covering genre-specific categories.
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Approximately a week before your virtual media tour, you’ll receive a comprehensive schedule with all the necessary information to connect you to your interviews. We'll be present to guide you through the day(s) and remain available to address any issues that may arise.
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We can assist you in refining your messaging so that you can discuss your book on any platform. Our tips, key talking points, and preparation for potentially challenging questions will help equip you for success.
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Creating effective press materials for your book is essential. We can help craft messaging that will make you stand out to hosts including a media alert, Q&A, and talking points.